What PRODUCT can I create for my user to solve their problem?

Watch this first!

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The IDEATE step is about brainstorming how you will solve your problem, now that you know so much about it!

Divergent Brainstorming

Convergent Brainstorming: a 2x2 Matrix

FIRST: Openly brainstorm--NO judgment or editing of ideas at this point!  ideas may be original or "borrowed." Not all of the ideas generated will be viable solutions to a problem, some might even be ridiculous. However, by increasing both the number and variety of ideas, we may be able to select a better solution than we could have if we were only selecting from a small number of options.

SECOND: Compare these ideas to your design principles and our constraint of needing a stand-alone product. Just because an idea doesn't immediately fit isn't a reason to throw it out--how can it be modified to work?

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Project Proposal

Some additional video resources...

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